Getting started — for brands

You're a brand looking to run an influencer campaign without paying for fake views. Here's the full flow, end to end.

Prerequisites

  • A Solana wallet — Phantom is what we test against.
  • Some SOL — on Devnet (testing), grab it free from faucet.solana.com. Mainnet launch will require buying SOL from an exchange.

Step 1 — Connect & pick a template

Click Get Started on the landing page or go straight to /form. Approve the Phantom connect prompt (one click; no signature yet). Pick a template — Instagram Reel, YouTube Short, X Thread, or TikTok GRWM — and the form pre-fills sensible defaults.

Step 2 — Fill in details

The fields that matter:

  • Title & description — what creators see on Discover.
  • Platform — locks which Reclaim provider the creator's proof will use.
  • Budget — total SOL you'll escrow. Includes the 20% platform fee.
  • Payment model — see the four models. Defaults to per-view.
  • Required hashtag / mention / phrase — content markers the creator's post MUST include. Missing markers = disqualification.

Step 3 — Sign the terms

Phantom pops up a Terms message to sign. The signed message is stored with the campaign and binds you to the payment model + fee for this campaign. You can't change them after — that's by design.

Step 4 — Fund the escrow

Phantom pops up a second prompt — the actual SOL transfer into the platform recipient wallet. (In future this becomes a PDA-owned Anchor escrow program; see the production roadmap.)

Step 5 — Wait, monitor, adjust

Your campaign is now live on /discover. Creators can join. Two things you can do as the brand:

  • Cancel — only allowed while zero creators have joined. Refunds the full escrow.
  • Refund — only after the campaign ends + the 7-day final-proof window closes with zero verified settlements. Refunds the full escrow.

Step 6 — Settlement

On day 1 after the campaign + 7-day final-proof window closes, the cron-driven settlement runner walks every participation:

  • Creators who submitted valid Join + Final proofs get paid the delta (Δv = final views − join views) at the configured rate.
  • Creators who missed the final window forfeit their share.
  • Disqualified creators (failed any of the 13 rules) forfeit their share + take a strike against their wallet.
  • If nobody settled, the entire escrow returns to your wallet automatically. No discretion, just code.

What you can monitor live

  • /analytics — view counts, top creators, disqualification breakdown.
  • Campaign details modal — per-campaign leaderboard updates as proofs verify.
  • /notifications — every join, proof, settlement, and refund fires a notification.