The problem
Brew & Bloom had spent ~₹38,000 the previous quarter on Instagram-creator promos that the team felt were under-performing. They suspected inflated view counts but had no way to verify — Instagram's native analytics are only visible to the creator, and screenshots can be edited in seconds. They wanted a way to pay only for views they could prove were real.
The campaign setup
The team used the Instagram Reel template on /form, set a per-view rate of 0.0001 SOL with a 1 SOL budget, and required the hashtag #brewandbloom in every caption. The signed Terms message bound the 20% platform fee on-chain. Total time from "create campaign" to "live on Discover" was under 4 minutes.
The two-proof flow in action
Seven creators joined inside the first 48 hours. Each submitted a Join Proof via Reclaim — capturing their baseline view count and confirming the required hashtag was in the caption. Two creators were disqualified before any SOL moved: one had switched their Instagram handle between joining and proof, the other's caption lacked the required hashtag.
Final-window settlement
On day 15, the cron-driven settlement runner pulled final proofs from the 5 valid creators, computed view deltas, and dispatched the 0.84 SOL creator pool on-chain in a single batch. The brand recipient received their 0.16 SOL platform-fee share. The two disqualified creators had no path to payment — the deterministic rule engine had already filtered them out.
What the brand learned
The disqualified-proof breakdown surfaced a concrete process improvement: Brew & Bloom now lists the required hashtag with case sensitivity in the first sentence of the brief. Their next campaign — currently active — has a 0% disqualification rate so far.